Shaping digital journeys with clarity, empathy, and the occasional well-timed GIF.
DAY JOB
HOME BASE
The pitch
I am a Design Director with 14+ years of experience leading cross-functional teams to build large scale digital experiences, spanning complex B2B enterprise platforms and high-traffic consumer products. I help global brands, and the occasional scrappy startup, rethink and reinvent their digital products.
In practice
I focus on guiding product teams through the entire design process, from messy whiteboard sketches to final implementation. I think deeply about product strategy, align complex stakeholder groups, and mentor designers to do their absolute best work, while staying close enough to the Figma canvas to maintain a high standard of craft.
Industrial partner portal (Coming Soon)
Kohler • 2026 •
Modernizing a legacy B2B ecosystem to enable self-service bulk ordering, which cut customer support calls by 20%.
Signage builder
Starbucks • 2024 •
Custom enterprise tool that shifted a global brand to digital menus and reduced time-to-production workflows by 90%.
Telecom native app
Totalplay • 2023
Design system evolution and application for use in a native "super app"
Xbox royalties platform
Microsoft Xbox • 2022
Crafting a high-fidelity, development-ready UI for blockchain royalty tracking that delivered 100% transaction accuracy for publishers.
Spire mobile app
Nationwide • 2020
Launched native mobile and web app to manage metrics based pricing for car insurance.
Household Names
A collection of client collaborations I've been apart of
Core Values
Design is strategy made visible.
Design is how strategy takes shape in the real world. Strategic thinking gives design its direction, ensuring every detail serves a broader goal.
Be direct, not destructive.
Be honest, but never at the expense of kindness. Feedback should help others grow, not shrink.
The best ideas are built together.
Design is a team sport and the best solutions come from investing in the people around you. Stronger connections lead to smarter outcomes.
Narrative brings design into focus.
Every experience has a narrative. Telling the right story can be the difference between an idea gaining traction or getting left on the cutting room floor.
TL;DR
Fun side projects, explorations and interactive experiements.
TV Guide
It's my portfolio but reimagined as a 90's TV Guide channel
Portfolio Quest
My portfolio, now 100% more playable
Master of karate and friendship for everyone.
The End